Uncovering the powerful insights behind the data
"People should be more skeptical when they see numbers. They should be more willing to play around with the data themselves"
Nate Silver, The New York Times
At Wise Metrics, we believe in the transformative power of data. We exist to uncover the hidden insights that lie beneath the surface, turning complex information into actionable strategies that drive success.
Our mission is simple: to bridge the gap between data collection and real-world application. Through cutting-edge analytics and a data-driven approach, we empower brands and businesses to not only meet the challenges of the 21st century but to thrive in them.
Join us on this journey as we explore the possibilities hidden within your data, revealing the potential that will propel your enterprise forward.
MEET OUR FOUNDER
Augusto Verissimo, MBA
Augusto Veríssimo, also known as Guto, is a marketing strategist with a degree in Communications and an MBA in Consumer Behavior, supplemented by various certifications aimed at enhancing his education. He specializes in innovation, digital transformation, and strategic business growth, particularly interested in integrating creative and behavioral intelligence with data analysis.
He has played key roles in strategy at major agencies such as BBDO, Dentsu Aegis Group Brasil, and the formerly operating Naked Communications. He also had the opportunity to be involved with product innovation projects at Coca-Cola, where he led significant creative strategies and advertising campaigns. His experience includes serving as the Chief Marketing Officer for two rapidly expanding startups.
In 2021, he founded WiseMetrics, motivated by the market's need for a service that combines behavioral and creative insights with detailed statistical analysis. This venture reflects his commitment to enhancing business strategies through data-driven insights.
Augusto's excellence in the field is evidenced by numerous awards, including the WARC Prize for Connections Strategy (UK), WARC Special POE Award (UK), Jay Chiat Awards (USA), Young Lions Program (Brazil), and Effie Awards in multiple regions (Latin America and Brazil), in addition to Coca-Cola Top-selling Awards (Brazil).
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